What does Google’s Panda Update Mean for SEO?
Posted by Aleesha Tully on Fri, Apr 15, 2011
Think your
SEO is good enough? When did you last have it reviewed? Did you know there is good
SEO and bad SEO? If your website isn’t interesting enough to users, and the meta information on your site doesn’t meet with
Google’s “Farmers Update” then you might just end up losing your high ranking in lieu of the masses of low value content that is specifically created hoping to achieve high rankings. This Panda update system is meant to disinherit content farms offering low quality content. Spam filled sites are the object of the update.
Search Ranking Changes
According to the research performed, it indicates that after the Panda update, search engine performance shows a 57% average drop for content farm style domains assessed. Microsoft owned “Ciao”, suffered a 94% drop in visibility. So if your site is considered not useful to searchers, your rankings will drop. Unfortunately, legitimate sites have also been trapped in this update and their rankings have dropped. However, being aware of this, Google has made an effort to resolve this issue by building quality control into its update, to lessen this damage.
This only goes to show that your website must contain attractive and informative, and relevant material that will attract users that consider your pages significant, not only in their eyes but also in the eyes of the search engines. Having great
SEO becomes critical at this point, both to the welfare of your business and your online marketing campaign. Ensure that your meta descriptions, keywords, titles, and page content are correctly optimised or you could lose out in the search rankings.
Take Control of Your SEO
In order to shed any worry about Google’s changes, you will have to be committed to maintaining your site with new, original, and great written content, which is well optimised and offers worthy information of value to its visitors. If in doubt, make sure to employ the help of SEO professionals to enhance your website to its utmost capability. Ongoing daily changes and improved
SEO will ensure the relevance of your content to the search engines and it is imperative that you take this on board at this point of change in Google’s strategy.
Interested in learning more about SEO?
Contact SiliconCloud today or request a
FREE SEO proposal for your business.