Small & Medium Businesses Benefitting The Most From Social Media
Posted by Aleesha Tully on Tue, Apr 19, 2011
Have you ever wondered what the effect of having a social media presence can be if you are running a small to medium business? Perhaps you think it’s not worth competing with the likes of Norton, Disney, and Abercrombie on social media platforms? Think again. A recent study has shown brilliant results for small and medium sized businesses availing of social media. 
The study surveyed over 3,300 companies, and 47% were small business owners or self-employed individuals who were practicing some marketing through the social media space.
Strong Social Media Statistics
Overall, 90% of those surveyed agreed and strongly agreed that social media was important to their business. Almost all of those surveyed found that social media has helped them to stand out in an increasingly business marketplace, and 88% agreed that social media has helped them to gain exposure. 77% of those surveyed had found increased traffic and revenue as a result of taking part in the social media space. Small business owners are actually more likely than other types of businesses to see increased exposure because of using social media platforms. Most of the self-employed and small business owners were more likely to form new partnerships and contacts as a result of using social media. 59% of those surveyed reported benefits because of this.
Improve Sales With Social Media
The survey also found that businesses taking part in the social media space were twice as likely to find qualified leads as other businesses, and improve their sales. They were also more likely to see an actual reduction in marketing costs due to their efforts through social media mediums.
Time is a key factor here. The results show that the more time you spend at your social media presence, and the greater results you are likely to see. That is not always feasible of course to small and medium businesses where resources are often strained in today’s economy. Figure out how much time is required, and try to set out a structure for your social media plan so that you too can reap the benefits.
Not sure where to go from here? SiliconCloud can offer advice and help on bringing your business into the social media space. Contact SiliconCloud today or get a free social media evaluation.