Why are we carrying out SEO? Website Traffic And Brand Awareness
Posted by Aleesha Tully on Fri, Apr 29, 2011
When methods online marketing has grown into so many different forms, for example with PPC, Social Media Marketing, Inbound Marketing, and Buisiness Blogging, why are we still carrying out SEO (Search Engine Optimisation)?
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The latest trends in search marketing report from Econsultancy sheds some light on this subject of SEO, and also lets us know the main reasons that marketers are carrying out SEO in 2011.
All survey respondents were asked what their most important and second most important objectives were for search engine optimization.
Driving Web Traffic With SEO
The most common reasons for carrying out SEO, to all those surveyed, was to Drive Web Traffic. 42% of respondents said that this is there top priority.
Generating leads is now the main goal for under a third of all companies surveyed – is this because there are now more effective ways in online marketing to generate leads, such as through social media like LinkedIn?
Selling products, services or content directly online is now the most important objective for less than a fifth of companies (18%).
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So what do these results tell us? Most marketers are now realizing that generating the leads and selling products is based on on-site conversion rather than SEO, although this obviously does not diminish the value of SEO, since it has a huge influence in getting lead-converting traffic in the first place.
Increased Brand Awareness And Enhanced Reputation from SEO
More and more companies are now considering increased brand awareness and enhanced reputation to be a chief objective of SEO, as a 10% proportion of respondents said so in the survey, compared with 6% in 2010. However this objective is always more likely to be the secondary objective for carrying out SEO then a primary one. It can be said then that brand awareness is a great bonus for carrying out SEO!
It is clear then that SEO still serves a very important purpose for both traffic generation and brand awareness for businesses. If you are interested in learning more about what SEO can do for your business website, contact SiliconCloud today or click here for a free SEO evaluation from our Website Grader. The website grader will:
- We will analyse and measure the marketing effectiveness of your social media presence and website.
- We will incorporate things like website traffic, SEO, social popularity and other technical factors.
- We will also provide some basic advice on how your website can be improved from a marketing perspective.
What are you waiting for? Register now to have your website graded, for free.