Landing Page Mistakes That Lose Business
Posted by Patrick Murphy on Thu, May 05, 2011
We’ve all been there: you made the effort to create a landing page but it keeps losing your visitors and they don’t convert! Why is this happening? Luckily we at SiliconCloud have the experience to know what works, and what doesn’t. Read on for our life lessons on the dos and don’ts of landing pages.
DO: Make sure to remove your main navigation
Your landing page should be simple to navigate and have only one purpose, convince someone to quickly hand over their information to participate in your great offer. That’s why you should remove all the distractions that don’t relate to your offer. Keep your visitor focused.
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DO: Offer a focused and convincing headline to explain the value of your offer.
Online browsers have the attention span of a goldfish: reel them in fast with your headline! Make it clear, make sure it contains a prompt to action, an explanation, and a description. Sound difficult? Sometimes it is. Practice and experience helps online marketers come up with great headlines.
DON’T: Use an inconsistent message on your landing page.
Your landing page should reflect the messaging in your advertising or inbound link accurately. Maintain momentum with your message, as if you break it you break your visitor’s concentration and could put them off converting for you. Always keep your message consistent right through your campaign.
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DO: Test your forms
There is NOTHING more annoying than a form you can’t complete, or more wasteful. If you’ve put time and resources into getting potential leads onto your landing page only for them not to be able to convert, then you are going to kick yourself. Test your form a few times to make sure it is operating correctly.
DO: Create an Engaging submit button
Sounds simple, but it’s true. Change your submit button to “Click Here to Win A Million $$$” and you will be surprised how many more conversions you get than just using “submit”. Try it out for yourself.
DON’T: Write an essay
Your landing page should be concise and sweet. You’ve already got your potential lead most of the way down the conversion funnel so give them the quick information they want and let them convert easily! Too much reading material and you will lose your conversions.
Designing a landing page can be complicated and it’s a tough formula to get right. There are many more tips we have to give, so register today for a free landing page evaluation from SiliconCloud.