A Three Step Formula For Online Marketing Planning
Posted by Patrick Murphy on Thu, May 26, 2011
If you want your business to be successful online, then you need to develop a smart online marketing strategy. To succeed, you must develop a strategic plan, and we’ve come up with the three main points that you need to include in your online marketing plan- focus on each one of these points, as they are all important.
Develop A Great Product To Market Online
Perhaps you’ve already got a product or service that you are offering, in which case it’s time to look at your product and service and identify what makes it unique, and identify why people should want to chose your product or service over a competitors. The idea of exclusivity really sells, so be prepared to change the way you approach your product or service, and to re-brand if necessary to make it that bit more exclusive. Identify what your target customers are looking for through research, and give them what they want! The Internet is a global marketplace; so keep in mind that you should be developing your product branding to appeal to a large geographic audience.
Develop a Website Designed To Sell Sell Sell!
If you have your product or service ready to go, it’s time to develop your website around it. Your website should be specifically designed to promote your product or service. With this in mind, every page on your website should have the purpose of making your visitor take action. We call these a “call to action”, and there should be a call to action on every page possible. Choose your wording carefully, and you can turn your visitors into customers. This is the beauty of online marketing – well chosen words and phrases can be the difference between a sale/lead and an empty pocket. Your website doesn’t have to be modern and flashy as long as the purpose is clear and your words are well thought out.
Develop A Great Online Marketing Strategy
The final process of your three step plan, the marketing strategy should include short term actions as well as a long term strategy in order to succeed. The idea of a short term strategy is that it should bring in a temporary boost in your website traffic- short term marketing strategies often include: paid advertising, posting in forums and on social media, and search engine PPC.
A long-term strategy will bring you a steady stream of highly targeted traffic – the more target your traffic is, the higher quality your visitors will be with a view to conversion. Some long-term strategies include: blogging, opt-in mailing lists, building social media presence, social bookmarking, and article marketing.
By creating a balanced marketing strategy, you can create a steady stream of traffic to your website. By using the three points above as a framework, you will be well on your way to online marketing success.
SiliconCloud offer a free website evaluation for those who need assistance with their online marketing strategy. Our experienced consultants will evaluate elements such as your page design, traffic, and social media presence, and give you the best advice on how to succeed further in online marketing. Click here to apply for a free website evaluation.