Free Steps To Improving The Role Of Facebook In your Marketing Strategy
Posted by Patrick Murphy on Thu, Jun 09, 2011
There are so many social networking websites that you can become part of these days to market your business- but where do you start? Facebook is certainly proving itself to be the most popular, and it is almost obligatory now that every business has some sort of presence on Facebook. There are so many cost effective and, even better free ways to introduce new people to your brand and create leads. Here we list our top free ways to increase the role of Facebook in your marketing strategy:
Build A Great Facebook Page- To make an impact on Facebook, build out your page before pursuing your target fans. Include it in your branding strategy. Make sure to include your logo in its most striking form, and include all of your business details such as the opening times and contact numbers, and a decryption of what your business does.
Fan other pages- Start browsing Facebook for companies and brands that are relevant to your field, your own clients, and relevant news outlets. Become fans of them and it will boost your profile in terms of making you appear more active and involved, and hopefully some of those brands will also “like” your page back. It’s an easy way to keep up with the news and activity of those brands also.
Syndicate your company blog to the page- make sure to link up your blog posts to your Facebook page- this provides regular content to your page which is valuable to your users, and will also drive traffic to your site.
Reach out to other companies on Facebook- if you admire somebody’s work, or like another company’s page, don’t be afraid to reach out with a wall post and tell them so. Not only does it increase your visibility but provides positive PR for both you and them.
Create Events- make sure to create events for your company on Facebook if you are running anything in the offline world. Connecting the offline customer base with the online base is your goal, and Facebook events are great for spreading awareness. You can also get feedback from the event guests and stir up some more positive branding.
Encourage interactivity- give your fans an incentive to like your page and interact. Why not run a small competition, or ask for user feedback of your product or service?
Move your sales to Facebook- there are many e-commerce apps out there which are free and easy to use- why not try making your products available for sale right though Facebook?
These are just some of the ideas we’ve come up with to help market your business online. Contact SiliconCloud today for expert advice on social media marketing, or register here for a free social media evaluation for your website.