The B2B Social Media Challenge
Posted by Patrick Murphy on Fri, Jun 10, 2011
So often we hear people asking, “Why bother with social media for our B2B business?”. We’re not going to sugar coat it: B2B social media is definitely more challenging than B2C. A lot of organizations might dip their foot in the pool of social media, think it’s not worth it, and jump right back out. You might have a few employees working on your social media accounts, and maybe you even have some new followers and friends. Perhaps you’ve posted some tweets but you’re not getting any feedback- and you are still completely lost on how to use social media to reach out to other businesses.
These are just a few points in how to get your social media presence up and running in the B2B world. Contact SiliconCloud today for more expert advice and register for a FREE social media evaluation today.
We say that using social media for B2B marketing is an integral part of any modern marketing strategy. You can promote your company and forge contacts in the industry, while building up brand awareness. Using social media for B2B isn’t too different from B2C, but it can be more difficult to come up with the ideas and strategies.
B2B Target Audience
The first thing you should be doing when looking at your B2B strategy, is finding out who your target audience is. Find out what your competitors are up to. Who are you trying to market to? Are they even on Facebook or Twitter? Perhaps they’re on LinkedIn? Are you marketing to CEO’s or bottom level employees? What sites do they frequent? Use search tools on sites like LinkedIn and Twitter to find out relevant conversations on these mediums.
When you have them identified, it’s time to do some spying: nothing underhanded mind you, but you should monitor the conversation before diving in. Don’t go spamming your latest blog on twitter; make some relationships before you start pushing your agenda. Make sure to set up Google alerts so that you can find out what people are saying about your company.
How To Get Your B2B Message Across
Offering free resources and knowledge is a big part of social media B2B. Provide them with value for following you. It’s a great idea to post industry reports, presentations, events, and any specials you have going across your social media accounts. Join groups on LinkedIn, and start relevant conversations, also answer questions to show the value of your work.
These are just a few points in how to get your social media presence up and running in the B2B world. Contact SiliconCloud today for more expert advice and register for a FREE social media evaluation today.