What Is The Role Of Facebook In A Business Marketing Strategy?
Posted by Patrick Murphy on Mon, Jun 13, 2011
You may be sick of your colleagues telling you that you need to get on Facebook. Worse still, perhaps a client has commented they couldn’t find your Facebook page? It seems inevitable that these days every business needs a Facebook page- you may feel you have no choice. That’s what’s happening to a lot of small businesses- they register a Facebook page but then do nothing with it- this is no good for your business either! So what is the role of Facebook for your business and how can you make it work for you? Is there any point?
Facebook was the first real competitor to old-school behemoth MySpace, and was originally aimed at college students (If you’ve seen the social network, you’ll have a great understanding abut the birth of Facebook). Eventually the Facebook grew to accommodate school students also, but soon after the heads at Facebook realized they needed something more to define them from MySpace. Now everyone from young to old is allowed to join Facebook, and it is awash with interactive applications, and is being used by companies as another platform to market their business online.
The Business Side Of Facebook
Facebook allows any organization to have their own profile page on the network. Using the profile, a company can showcase photos, videos, and other media on their site, while interacting with other Facebook users. It is an extremely powerful marketing tool when put in the right hands- unfortunately this is not always the case. You can connect to an audience of consumers and find out what they want, what they like, about products and services. You can promote your services and special offers using your page in conjunction with Facebook advertising.
In addition to this, the Facebook API allows developers to create sub pages, or applications that can perform other tasks for you- this is only limited by your imagination. This is the main power of Facebook- you can use apps to promote competitions, special offers, generate leads, add maps and locators, and even set up shop right there on the social platform.
The trick about using Facebook for your business is knowing where to start and how to grow. Contact SiliconCloud today for expert advice on how to move forward with your social media presence.