What is the role of Facebook in generating traffic for marketing
Posted by Patrick Murphy on Tue, Jun 14, 2011
As one of the leading social media platforms on the web, if you use Facebook cleverly then you can generate a lot of traffic for your business. Facebook allows you to build a page for your business and to build up a consumer base, sell your products through the platform, run promotions and interact with your customers in new ways. So, how can you harness the energy and flexibility of Facebook and drive more traffic to your page? Here are some points:
Make It Personal
Facebook started out as a very personal way to connect with friends and colleagues, so people aren’t interested in interacting with a faceless corporation on it. Instead, show the human element of your organization when you make actions on Facebook, and include it in descriptions of your products, and your people. This tends to have a much better effect than appearing distant.
Update Regularly
A user’s feed will move quite fast, and Facebook thrives on new content and regular updates. So you need to add a lot of new content regularly to draw people in. You can send announcements, post about special events, promotions, new products, or by posting relevant links of interest.
Take Advantage of RSS Feeds
Use the Facebook news feed to deploy your latest blogs and spread them quickly. As a “mini” news feed, your fans can share your content as you post it, amplifying your reach.
Take Advantage Of Facebook Advertising
You can use Facebook ads easily, and they will allow you to target specific audiences based on their gender, age, location, and interests. You only pay for the clicks and you can see how many people have viewed your advertisement through detailed breakdowns on the advertising page. Include a CTA to “like” the advert and you can gain more fans.
Facebook Polls
Facebook recently launched polls, which offer a quick and easy way for marketers to quickly conduct research within their targeted audience. You will get results straight to your dashboard
These are just some of the ways you can generate more traffic and interest in your Facebook page. For more detailed advice, contact SiliconCloud today or register for our free Social Media evaluation, where our expert professionals will examine all aspects of your online presence.