Who is my best sales and marketing employee?
Posted by Naylla Kassam on Mon, Jun 20, 2011
If you are running a small business or are just starting out, perhaps you are considering if it is really worthwhile investing in a website or marketing staff for your company. While it seems like everyone is online these days, what is the point, really? Perhaps you’re doing fine on your own, and don’t see the need for a website yet. You may not realize all the wonderful things that a website can do for you- maybe you think the business is too small, or you think there may not be much feedback from it. The truth is, in our opinion, is that every business in the year 2011. Should have some form of website. If you’re not online, you are not relevant to the market: no matter what business you are in. If you need some convincing, then here are our top reasons that you should have a website:
Websites Do Not Sleep
When your workplace has closed down for the day, there are people surfing the web looking for your services. If you have a website, your business is never really closed, and it works around the clock for you. Better yet, if you go as far as to enable ecommerce functionality, you can operate fully even when you aren’t there! Can you see why my website is my best employee.....
Your Competition? They Probably Have A Website
To compete in business today, you need to have a website. Your competitors may be beating you- it is probably because they’ve jumped online and you haven’t made the leap yet. Having a website gives you a competitive advantage over other businesses.
A Website Will Improve Your Image
A professional looking website will boost your brand image and customer confidence no end. If your prospective customers can’t find you on the web, you will lose their confidence.
Small Businesses Online Earn Higher Revenue
A recent survey found that if a small business moves online it will generate much higher revenue per year than those not online. 39% higher, in fact.
Doing Business Online Increases Your Reach
If you have a business in a certain location, can you reach 268 million people? That’s how many people go online in North America alone. And you will have access to all those people through a website. Websites are GLOBAL.
Contact SiliconCloud today to find out how moving online can benefit your business and increase your customer base.
Marketing Departments are under tremendous pressure to increase their team’s contribution to generating revenue. For companies serving buyers that make high value purchases, marketing needs to communicate with potential buyers at every stage of their problem-solving cycle, providing them with information that is targeted to their needs, role, intent, and interest level. To manage this depth of engagement at scale requires marketing automation.
Download this report, where Forrester has identified the key factors that are most likely to spell success or failure when it comes to implementing marketing automation
