How Often Should We Be Using SEO Keywords??
Posted by Patrick Murphy on Mon, Aug 15, 2011
SEO is a bit of an art form and the skills needed come over time. Unfortunately, SEE isn’t for everyone but for those of us who “get it”, it tends to be an instinctual thing. One issue which comes up a lot is the question of your meta keywords- that is, how many should you use and how often?
Is it all about the SEO keywords?
This topic is where you can define the SEO masters from the wannabes. Speak to a rookie and they will tell you it’s “all about the keywords”, and you will find your content is populated by a lot of inconsistent keywords, and it’s probably a bit overwhelming. While it is important that your main keywords feature in your content on a regular basis, it is vital not to overdo it. The reason for this is that if the algorithm Google uses to scan websites decides that your keywords are overbearing, it could penalize your entire website for it.
Who are you writing your SEO for? The Google bot or the human?
The right method to take is to write your content with the idea in mind that you have to write to human readers, not for the benefit of a Google bot. Your content should always be clear, concise, and make sense. Only use keywords where appropriate- do NOT attempt to shove them in for the sake of it. The goal is to have people linking back to your articles and your website pages using your choosing SEO keywords in the text of those links. Google is pretty smart- it will recognize organic links compared to robotic links and give organically linked articles higher priority. Creating topical, useful content is the best way to improve your SEO, because if it is good content then people will share it and link back to it.
The search engine is where the buying process starts with consumers and businesses alike, so SEO has to be a priority for your business website. Getting found easily on Google is one of the most powerful weapons in an online marketing arsenal.
If you want to learn more about SEO, or how it can improve your business website in terms of sales and effectiveness, why not apply for a free SEO evaluation by clicking here?