Inbound Marketing Principles As Simple as KISS!
Posted by Patrick Murphy on Wed, Aug 24, 2011
We’re not talking about PDA’s, we’re talking about keeping an inbound marketing campaign simple, by focusing on great content. That’s where “KISS” comes from- “Keep it Simple, Stupid!”. Content marketing is the new king of the web, and PPC is about to be old news. If you want to create SALES, not traffic, then inbound marketing is the right choice. What good is a high amount of traffic when nobody bites for a sale? Inbound marketing develops high quality traffic, leads and sales. It’s a proven method. And it all starts with great content. Great, useful online content helps to win over customers and keep them.
-No matter what kind of a business it is, online retailer or technology company wishing to increase their leads, there are many simple ways to make content marketing your most powerful asset. Without further ado, we present some of our content creation tips:
-Make a plan, and research what kind of content your target audience wants to see. What phase of the buying cycle are they in? There are certain types of content that will work well, and others that won’t.
-Do keyword research so you know what you want to optimize your content with.
-If there is existing content, run over it with an experienced SEO content optimizer.
-Content creation can be a full time job, and it must be done regularly. Identify key employees who can fill this function or consider hiring a content creation specialist.
-Develop a regular plan for content creation, proofing, editing and optimization.
-Pass around content with both fellow employees and third parties for feedback and criticism. This helps to refine writing styles and over all messages.
-Test content, push it out on social media, and look at metrics. Refine and repeat the process until you reach the magic mix.
Inbound marketing takes practice and experience to get results. But it always works out to be extremely cost effective compared to buying poor quality traffic over PPC. For further advice, contact SiliconCloud today.
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