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Blogging Domination in Business: What’s The Secret?

  

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Did you know that 120,000 new weblogs are started every day? That’s a lot of reading for users of the web. The bad news is that 3000-7000 new spam blogs (fake blogs) are also started every day. Research shows that 43% of blog readers’ visit political or news blogs, and this figure is growing all the time. Around 40% of all Internet users actually read blogs every day.

What blogs are people reading?

Studies have found that the second most popular kind of blog is the lifestyle blog, followed by tech blogs and blogs by women. The growing number of blog readers tend to be from “wealthier households, are younger and connected to the web on high speed connections”. Blog readers will also visit twice as many web pages as the Internet average, and are far more likely to shop online. So what is the significance of this kind of readership?

A business blog is the best way to highlight a successful business and their offerings to prospective customers, clients and employees. Additionally, if you offer products or services directly through your website, you may attract paying online customers through your blog.

So do you want a business blog? Follow our guidelines to run a successful business blog:

• Your blog should not be an advertisement, but it should inform people about your products, your business and your company culture.

• Your blog should provide value, and use to its readers. What is your blog offering them right now?

• Put you’re a specific type of personality into your blogs, which attracts a higher caliber of clientele that are engaged and will return to read it.

• Use your blog not just to sell yourself, but also to recruit. Writing on your blog with the goal of attracting good candidates for roles in the business can save on recruitment costs.

Confused about getting started in business blogging? Contact SiliconCloud today for expert advice.

Check out this FREE report on 'Blogging for Business' to help you further.