Inbound Marketing Jargon: Our Dictionary
Posted by Patrick Murphy on Wed, Sep 14, 2011
We live and breathe inbound marketing, and so sometimes it’s hard to remember that some people are new to the subject. There’s a lot of jargon out there, and it can be overwhelming to those who are new to the business. So we’ve put together a small dictionary of the most common inbound marketing terms, which should be of help!
Landing Page
A landing page on your website is a specially designed page that allows you to collect relevant data from visitors who were interested in your content. Every landing page has the goal of convincing visitors to convert- that is to hand over their data. Usually this is so they will get something in return. Usually this will be “exclusive content” like a white paper or an eBook, or a guide. Much debate exists on the subject of landing pages, and it is a good idea to treat all pages on your website as a landing page. That is, convincing your visitors to act on every page of our website.
Copy or Content
A page’s content is all of its text. That includes your headings and the entire page of content. The purpose of content is to pull in your audience and give them value, while also adhering to great SEO. So if your information is of value to the user, they may be more likely to subscribe to your blog or download your white paper.
Target Market
In outbound marketing, users often end up targeting everybody. But in inbound marketing, you must identify your ideal customer. The demographic should be identified, as should the group of people who will enjoy your content or those who you wish to purchase your service or product. What is your target buyer persona? Develop it out so that you know which networks to target.
At SiliconCloud, we want to help bust the jargon in inbound marketing. If you have any questions about Inbound Marketing or need some advice, contact SiliconCloud today.
Check out our FREE 'Inbound Marketing and Social Media Workshop' to help you more with inbound marketing.
