Landing Pages Testing & Communication Are Vital For Success
Posted by Patrick Murphy on Tue, Sep 27, 2011
You’ve spent ages designing your landing page to get a clear value proposition and call to action across. But will it work? We have some more pointers for you on testing and communication through landing pages.
Have you got all the vital elements in place?
It’s easy to forget something obvious. It happens to all of us at some point. Have you got your company name clearly written on the landing page? People want to know whom they are dealing with. Make sure to include contact information. Make sure to also make it clear that any data submitted is private and secure.
On top of that, ensure that spelling and grammar are correct. They are the first things to put a visitor off a brand. Ensure that the pages load fast – you may want to optimize your images to this end. Ensure that the language is appropriate for your target market.
Communication On Landing Pages
You’ve spent a lot of time looking at your landing page, so it probably makes perfect sense to you. But what about the visitors? Test the page on people you know. If your grandmother can understand what it’s for then you’re heading in the right direction. People don’t like to be faced with confusing propositions, so ensure those around you agree that the page is clear.
What happens after your landing page?
Test all of the steps that occur after the landing page. Is the flow of the process smooth? Run through it as if you are a user and then ask your friends to run through it too. Ensure all of the forms work correctly. Is the process seamless?
Cover all these bases and your landing page will be closer to success than ever before. Got any questions? Check out our free landing page optimisation guide or contact SiliconCloud today.
