Leveraging LinkedIn to Your B2B Advantage
Posted by Patrick Murphy on Fri, Sep 30, 2011
The leverage that social media platforms can give us in the business world is immense. Interacting with customers and prospects on a personal level across the globe is an unmatched facility. LinkedIn is really the top dog in this area, especially for a B2B business. Facebook, YouTube and Twitter were all begun on terms of entertainment and fun. But LinkedIn has been aimed at the professional set since it’s inception.
LinkedIn is a vital part of any online social media marketing strategy. If you haven’t incorporated it into your strategy yet, then why not? Here are some LinkedIn facts:
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LinkedIn gains a new member every second
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All fortune 500 companies have executives that regularly visit LinkedIn
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More and more managers and executives cite LinkedIn as their go-to network for industry news and networking, and even during the hiring process
So, how do we get started on LinkedIn? Read over these steps:
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Create a personal account, and build your network of contacts. Only contact those you truly know looking to connect with them
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When your personal account is complete, create a group for your organization or brand. This means you can reach beyond your network as anyone can join a group (unless you choose to make it private)
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Fill out your profile. Make the most of it. Use hyperlinks and SEO keywords related to your website.
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Check out LinkedIn compatible third party applications. Like box.net and slide share for sharing presentations.
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Engage with LinkedIn every day. This is easy if you blog daily, because you can share it to your profile and groups.
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Participate in LinkedIn questions.
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Use widgets to promote your LinkedIn profile on other networks.
LinkedIn is a proven platform for generating business. With a proven track record in leveraging LinkedIn successfully for B2B companies, SiliconCloud has the experience to get you started. Contact us today for further advice.
Check out this FREE whitepaper '10 Tips on Monitoring Social Media' for more help with social media marketing.
