Using Google to Identify Your Customers Online
Posted by Patrick Murphy on Wed, Oct 05, 2011
As everyone knows, the internet can be used to find out information on most things in the world but at times businesses don't take advantage of some of the tools available to them.
We have found some good tips on designdamage.com which should help you a lot.
Once you define your goals and know what success looks like, the next step is defining your customer profiles then search for them online.For starters, you should at least know the age demographic, income level or occupation. After you know who your typical customer looks like, you need to find where they are online and what they’re talking about to get a step closer to engage them.
This is where you should be looking at using some free online tools to help you gather useful data.Let’s look at using Google to find your customers.
First you should come up with a list of keywords that people are searching on Google. The simple and fast way to do it is to use Google Keyword Tool and Google Insights for Search.
Google Keyword Tool
Google offers the keyword tool so you can search and find what popular keywords people are searching around your products or services. If I used the keyword “evening wear” it returned all relevant keywords and the volume of searches for the past 12 months for anything to do with evening wear.
Google Insights for Search
Once you have a basic list of keywords, head over to Google Insights for Search to compare search volume patterns across specific regions, categories, time frames and properties.
Now you can take popular keywords you’ve found and insert them into the search term area, and you’ll find more information about your keywords.
Unquestionably the keyword “dress” out paced all other keywords I’ve insert (evening wear, women’s shoes, handbags).
Check out this free guide on 'How to Grow Your Business with Social Media' for more information on internet marketing.
