5 Things To Know About B2B Digital Search Marketing
Posted by Aleesha Tully on Thu, Oct 27, 2011
Moving online with your business is a challenge. In our experience, most B2B business owners aren’t sure where to start: and it’s not surprising. When most people think about digital marketing, it’s all B2C examples that pop into their heads. But the truth is, there are some really successful examples of B2B digital search marketing out there and it can be done. Here are some points to consider when launching a B2B search marketing initiative.
It’s all the same game
B2B search marketing shares the same fundamentals as B2C. You’ve got product promotion and placement, and messages to push out. The difference here is the strategy. That’s because the buying patterns in B2C and B2B are obviously quite different. B2B sales cycles are different because the products tend to have a higher price and the decision making process is more drawn out. So then tracking leads and sales are extremely important in measuring the campaign.
Get those keywords right for B2B
Keywords for B2C and B2B will be wildly different. The meanings are different to different people. In B2B, keywords tend to be more specific than general. When selecting keywords, it’s best to talk to a sales expert and put yourself in the shoes of a prospective B2B buyer. Integrate these keywords into your content in a relevant manner
Get the relationship ball rolling
Offer your visitors something relevant, like downloading a white paper, subscribing to an email newsletter, watching an online demo or attending a webinar.
Use landing pages as they are meant to be used
Landing pages are designed with a certain CTA in mind, so make sure the rest of your campaigning points to your landing page. This includes blog content, PPC advertising, and social media pushes.
Check out our FREE whitepaper 'SEO - A Beginners Guide' for more help with SEO.