Social Media For The Hotel Industry: Our Top Tips
Posted by Patrick Murphy on Tue, Nov 01, 2011
Digital marketing for hotels is becoming increasingly popular. In our experience, it’s best to get digital marketing for hotels up as fast as possible to increase competition, and so we recommend practical ideas that can be implemented straight away.
Better Hotel Digital Marketing
Get a blog set up. A blog on your hotel website is a great way to post updates and information on your activities, dining options, special events, special promotions and the locality. It provides your prospective visitors with A) reassurance that your establishment has an active programme, and B) provides suggestions on things to do and reasons to visit. A blog is a great source of content and you can share it out to various social media accounts too.
Improve your online reputation by asking happy guests to post reviews on sites like Tripadvisor. Always interact and respond to reviews no matter if they are positive or negative. Ensure that your hotel’s profile is completed on these travel review sites, including comprehensive photos and location information.
Take Advantage of Facebook Engagement
Use Facebook as a way to keep in touch with potential guests and past guests. Invite them to become a fan or “like” your Facebook page, and they can post pictures and messages about their trip. It’s a great place to post special offers and news, too.
Hook up with local events, companies and activities via their social media accounts. On Twitter and Facebook, you can mention them in posts by using “@” in front of their name. This will help to create an atmosphere of community and engagement, and helps draw more visitors to your social media profiles.
Integrate a booking engine into your social media profile. Special booking engine apps exists to make the booking process seamless through a Facebook page, and gives the ability to offer special discounts exclusively for fans.
Interested in learning more about hotel booking engines for Facebook? Get in touch with us today.
Check out our FREE whitepaper 'A Hotel's Guide to Facebook' for more information!
