Landing Page Optimization Strategies to Try Out
Posted by Patrick Murphy on Fri, Nov 04, 2011
If you would like to run a digital marketing campaign for your business, then a well-designed landing page is critical to your success. Email marketing campaigns especially rely on landing pages to bring those leads through the funnel. The same goes for PPC and organic search, and even social media marketing. We know that you need to spend as much time on the landing page as you do on the rest of the campaign, because the landing page will make or break you. Here are some of our favorite landing page strategies:
Keep your landing page simple
Ever been directed to a page so messy that you couldn’t even tell what its purpose was? This tactic generally doesn’t work. In b2b especially, browsers are trying to make quick evaluative decisions on purchases and deals, and don’t want to have to wade through mess to get what they want.
Your landing page needs to very focused and simple. Face it: it’s hard work staring at a screen and trying to digest tons of information. Help your visitor by offering a CTA quickly and offering a reason to follow through. Convince them to take the action you want them to take in the minimum amount of time.
Does your visitor know who you are?
Most website visitors have clicked on an advert or organic search result, or perhaps a newsletter. They’re being transported from a completely different website or medium to a new one, so it will be alien to them. State who you are at the top of the landing page, and what you do. Make sure they know they’ve come to the right place.
Landing pages are complex and require a certain set of skills in creation in order to succeed. Here at SiliconCloud, we know what makes a great landing page work, and we would be happy to share this knowledge with you.
Click here to register for a free landing page evaluation.
