Confused About Closed Loop Marketing?
Posted by Patrick Murphy on Fri, Nov 11, 2011
Confused by all the marketing jargon? We’re here to make clear the confusing aspects of marketing in the digital sense. Closed loop marketing is far more sophisticated than traditional drip marketing. This is because while in a drip marketing situation you will keep in touch with your contacts on a regular basis, in closed loop marketing you decided when to communicate with contacts based on what their previous actions have been, and their place in the buying cycle.
Closing the Loop on Sales
The marketing department “closes the loop”, so to say, while working in conjunction with sales. Closed loop marketing strategies provide all the right information at the right times, based on a prospects response and behaviors up until they are ready to make the buying decision.
In closed loop, you will find that marketers have more responsibility. They will be responsible for more than just branding or product updates, but will need to monitor reactions to their marketing and ensure the sales funnel is as tight as possible! Closed loop marketing works so well in a digital situation because it is the most effective and least intrusive way to carry out marketing, versus direct mail or in-person marketing. The key to success is tracking each campaign so there is a constant understanding of the prospects of interest.
Closed Loop- Great for Feedback!
A closed loop marketing system will provide feedback through reporting on each of the steps in the closed loop campaign, allowing the marketer to adjust to their own prospects needs.
Closed loop marketing is the ideal method for B2B marketers, because generally we need to keep in contact with sales prospects over a long period of time. B2B sales tend to be high value, and the buying cycle a lot longer.
Interested in learning some closed-loop marketing strategies? Contact SiliconCloud today.
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