Google Changes Its Algorithm Again: Wake Up SEO Experts!

This week, Google posted on its official blog about a “significant improvement” to its search-ranking algorithm, that will affect approximately 35% of all searches. In a move that will upset some lazy SEO’ers but please those of us who believe in fresh content, this algorithm makes it an advantage to have content as fresh as possible: because Google want’s it’s results to be fresh as possible.

How does the Google Algorithm update work?

Well, the update will show more high-quality search results that may only be “minutes old”, according to the Google blog post. Because the algorithm has changed, Google will be able to show the most recent results for a current or regular topic/event, like the X Factor results.

You won’t just see fresher results related to current events, however. You’ll also see the freshest content related to less popular topics that aren’t really in the news, but are always changing. What do we mean by this? Well, if you’ve ever searched for the latest Apple Mac, you may have been shown results for reviews that are a couple of years old. This update means you will get the freshest reviews.

What does this mean for my website?

While the effects will take a little while to examine, it’s a good bet to say that if you aren’t putting fresh, topical content on your website regularly, you will lose out on organic traffic. So, be topical with everything. Update with latest news on your social media profiles and your blog and press releases.

This is why we advocate blogging for businesses. Google has always been moving towards a fresh content culture for websites, and business blogging satisfies Google’s criteria for fresh content.

Want to learn more about business blogging? Contact SiliconCloud today.

Check out our FREE whitepaper on SEO for beginners to help you even further!