Is Your Call To Action Button Failing? Make It Better!
Posted by Patrick Murphy on Wed, Nov 16, 2011
Call to action buttons are the buttons on landing pages which should encourage users to take action on a page, for example lead them to fill out a form, download a white paper or make a purchase. Therefore, we need to be sure that these buttons are as efficient and effective as possible. There are a number of ways to use call to action buttons too. Here are some of our favourite guidelines:
Bigger is better when it comes to a CTA button!
Make sure that your CTA button is the biggest on your landing page. A larger button is more obvious, and should be placed above the “fold” on the page: that is, so users don’t have to scroll down to see it. Use a colour that stands out from the background. Use positive words on the button, never negative words.
Do your graphics match your call to action?
The graphics on the page should always relate to the purpose and call to action.
- Use bullet points, because this draws attention
- Use testimonials, because they reinforce the positive aspects of your CTA
- Use white space to focus on the CTA
- Long paragraphs should be avoided
- See, didn’t these bullet points grab your attention?
CTA’s are one place where repetition is not just ok... it’s expected!
Add more than one call to action button on the page, to reinforce the idea. Make sure the user doesn’t miss it. Place the call to action near the bottom of the content and at the top, so the user has the opportunity to click when they are ready.
Why should the user click on your CTA?
Tell them what’s in it for them. Communicate your message clearly. Use personal language.
SiliconCloud provide expert assistance on Call To Action design. Contact us today if you need help or have questions.
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