LinkedIn Launches Exciting New Updates
Posted by Patrick Murphy on Tue, Nov 22, 2011
Recently some big changes have been happening over at LinkedIn. These changes mean you can do way more for your company than ever before! They mean you can increase networking opportunities with prospective customers, current customers and even your own employees. Having a well-developed business profile on LinkedIn is now even more beneficial than ever before.
What’s changed with LinkedIn for businesses?
These updates mean that your business can become more engaged on LinkedIn. You may have noticed that your business page just sat there on it’s own before- now businesses can update their individual company pages in order to enable their followers to receive updates and insights about new job advertisements and company news.
Posting has changed too, and there are ways more ways to share information. This means that you can promote your business as a useful source of information and build a reputation that encourages users look to you for advice.
Who are these updates for?
Your inner cynic might say these updates are really for big brands and corporations to communicate with employees and prospective employees. But if you can get creative with this as a small business then it will prove just as useful. Take advantage of the new LinkedIn features to increase engagement, but make a commitment to keep going. LinkedIn is essentially a free networking tool- so if as a small business you can’t afford to attend that big conference, you can still network with the big names on an equal footing to everybody else.
You may be a small or medium sized business, but with the power of platforms like LinkedIn, you have an equal chance of becoming known as an industry expert in your field. So let’s get started. Log on to LinkedIn and start expanding your company profile to its full potential!
Have you used the new LinkedIn features yet? Do let us know what you think about them with a comment below.
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