New B2B Leads In 140 Characters Or Less
Posted by Patrick Murphy on Fri, Dec 02, 2011
Twitter is easy, right? Wrong. A lot of organizations hop right on the Twitter train because they think it’s the easiest platform to get into without a real plan. But who’s listening, and will they yield tangible leads? In B2B marketing, it’s important to have a strategy when managing the company Twitter account or the junior marketer could end up just Tweeting into white space. This is a waste of time and resources when companies can be taking advantage of Twitter for real results!
- With the above in mind, here are some tips to keep B2B Tweeting productive.
- Create unique landing pages just for Twitter campaigns in order to track clicks and productivity through the campaign.
- Do keyword research, and figure out what the high volume searched words on Twitter are, then figure out the medium volume search terms. These are the keywords to target (unless a junior marketer wants to turn the company Twitter profile into a spam machine… not a good call!)
- Who are the social media influencers in the industry? Do the research. Find them, follow them, and create discussion with them. A good source for this data is through other users lists and through Twitter directories.
- Follow RSS feeds from news sources, and then follow every relevant news source on Twitter through the company account. Do this for industry publications and associations. Then you’ll have a wealth of content at your fingertips to discuss and share.
- Promoting other content? YES. Share relevant and funny third party content from influencers, blogs and news sources… this gives your followers a value: a reason to follow you. Promoting one’s own company all the time will not make you very popular!
- Share out content from company blogs on the day, and then share again a couple of weeks later. Content is always there so phrase new tweets and track visits to determine the best wording.
- Find the best time of day… pay attention to the audience and when they are most engaged by monitoring click throughs and retweets.
Remember to treat your hashtags just like your SEO keywords: aiming for hashtags with a high search volume won’t work, because tweets will be drowned. Targeting moderately searched hashtags yields a better response because there is more opportunity for tweets to gain attention.
Check out this FREE whitepaper to help you further 'SEO - A Beginners Guide'.
