Ten Reasons to Give Inbound Marketing a Shot
Posted by Aleesha Tully on Wed, Dec 07, 2011
You may like it, you may not. Be we can guarantee it will have a positive effect on your business. Here are our top 10 reasons to give inbound marketing a try:
- Great SEO reaps organic benefits. When you’re just blindly targeting general keywords you won’t get far. Deeply researched SEO can come up trumps with more appropriate keywords, and that is vital to inbound marketing.
- Email marketing? Cheap as chips. And saves a lot of resources compared to snail mail. Producing legitimate, non-spammy email marketing campaigns can be tough, but your inbound marketing specialist can come up with some fabulous ideas.
- Want to get the conversation started with potential clients? Cold calling doesn’t cut it. Social media puts your presence out there and initiates conversations that can then move into the offline space. Good nurturing is the key.
- Blog posts stay up forever. Which means they’re indexed by Google. And by having them indexed it means that your posts can come up time and time again in search. Take a look at Google analytics… the evidence is there!
- Driving sales through the funnel is more effective through inbound marketing because you’re generating quality leads through highly focused landing pages, call to actions and email nurturing campaigns.
- Self-publishing through blogs and social media gives more control back to YOU, for publishing out your press releases and announcements. That’s a lot better than waiting for mainstream media to publish for you, right?
- Inbound marketing helps to prove your excellence and authority in your field. A well crafted-website, landing page and email newsletter will help your expertise shine through. This means you can compete on the same level as the big boys.
- Attracting people (bringing them inbound) generates far better quality leads than interrupting Joe soap who’s going about his daily business.
- Created content through inbound marketing can be out there forever. Build it up and proves you’re an authority in your industry and makes you look great to search engines.
- Inbound marketing can be lots of fun and VERY rewarding. Why not give it a try?
Check out our FREE whitepaper monitoring social media to start your inbound marketing strategy!
