Magic Facebook Strategies Revealed: Be A Valuable Resource
Posted by Patrick Murphy on Fri, Dec 09, 2011
If you’ve built a reasonable fanbase on Facebook: well done. Now, how do you keep your fan base interested, and sustain your growth? It’s easy with our magic Facebook strategies. First up: being a resource. On Facebook, connecting with fans at a personal level is the key to winning loyalty to your brand. There is no better way to do this than by using a direct response.
What exactly should we do for our social media strategy?
So what should you do? Respond to as many comments as possible, using the fan’s name. This proves you’re paying attention to what they have to say. In order to create this scenario, invite fans of the page to share their opinions on topics or comment on content. Why not ask them what sort of content they would like to see? The important part of this strategy is the follow through: don’t ask if you’re not going to take their comments into account.
What creates engagement?
The most engaging posts tend to be the ones where users are invited to ask their own questions about your business or about advice relating to the industry. This provides a valuable facility to them but it also becomes a valuable resource to other users that log on to the page. Some organizations can’t afford to have someone sitting on their Facebook page waiting to interact with fans all day. In this scenario, a strategy of scheduling question and answer sessions works very well. How about promoting for a week up to Friday that you will be holding a Q&A over Facebook on Friday morning at 11am GMT? This not only proves that your organization is forward planning, but gives users time to schedule in the hour and prepare any questions. You may find in this hour that there will be more chatter regarding your page and new traffic will spike.
Asking questions, inviting questions and responding quickly on a public platform like Facebook encourages brand loyalty and cements trust like no other strategy can. Why not invite questions today and see what happens?
Got any questions, or would you like a social media review for your business? Comment below or click here.
