Holiday Lessons We Can Apply To Social Media
Posted by Patrick Murphy on Thu, Dec 29, 2011
By now, you’re probably fully immersed in the holiday season, dealing with the onslaught of family time, nagging family members, nightmare traffic and diet-threatening mounds of food. Surviving the winter season can be a tough job, but we’ve all developed coping skills to get through the season. Strangely enough, the skills we learn to deal with the holidays can also be applied to our social media activity. Not convinced? Read on to learn how to apply your Christmas coping skills to the social media world.
Rush through the meal and you’ll get indigestion.
That giant Christmas day meal is not something you can wolf down in 10 minutes. It requires pacing and hours to get through the whole thing. Just like social media, you can’t rush through everything at once. Pushing out all of your promotions and content within a few hours isn’t the way to go-it’s only going to annoy your readers. So keep the pace slow and steady.
The timing is key
During dinner, there’s the right time to make announcements and the wrong time. It’s the same in social media. So your fiancé is pregnant? Don’t do it right after the toast or after someone has had an argument. Wait for the appropriate time for it to be greeted with good tidings. The same goes for social media. Don’t push out a press release on Facebook trying to sell ammunition after a public figure has been assassinated (this is obviously an extreme example). The timing has to be appropriate. The time of day is important too. If you’re B2C, maybe the best time is in the morning and evening rather than during the working day.
All interaction is good interaction, all interaction is an opportunity
Who doesn’t have a nasty person around for Christmas? In big families, it’s definitely going to happen, and they’re going to let out some comments that might leave you angry or upset. But take advantage and use it to make yourself look like a good person. Negative interactions on your brands are no different- engaging in social media means that negative comments are inevitable. So instead of ignoring it, take the opportunity to show customer service skills and give some good PR to your brand.
Check out this FREE whitepaper 'How to Build your Brand on Social Media' for further information to check out over this holiday season!
