Magic Beans: How To Grow A Business Using An Inbound Marketing Beanstalk
Posted by Patrick Murphy on Tue, Jan 10, 2012
Has your business got magic beans? With inbound marketing, it will! In order for your business to increase it’s sales, you must succeed in looking after existing customers but attract and convert new customers at the same time. Traditionally, we might do this using outbound marketing. This involves pushing out your message to as many people as possible while hoping someone will take the bait. While we know that this works, we also know that it’s hit and miss: outbound marketing involves heavy resource use and can be quite wasteful. In addition, it’s becoming more effective: web users have taught themselves to subconsciously filter out unwanted advertising.
What makes inbound marketing different?
On the other hand, inbound marketing focuses on your business and bringing customers to it. It’s about attracting people to your business and converting them into qualified sales leads: it’s about marketing to those who want to be marketed to. The cost per lead is significantly reduced in every case because you’re broadcasting to an audience that already wants to listen.
Think about it: attracting high quality leads + spending less on marketing = profit. It’s simple math!
Let me break down the advantages for you:
- Inbound marketing costs significantly less than buying ads, PPC, email lists and direct mail
- There is a far higher ROI (Return on Investment) associated with inbound marketing
- Inbound marketing builds up and stays online: it is an investment rather than a fleeting expense
- All leads are pre qualified because they came to you
So what’s involved? Well, we need to attract the leads, convert them and then follow up with lead management. These three separate phases will be carried out by specialists in each field. The first phase will involve campaign design, implementation through email marketing, white papers, social media and business blogging. The Second phase involves converting the leads using landing pages across web and social media platforms. Last, the lead management is carried out by a person with sales experience that has the skills to close the deal.
We’ll go into more detail about the three phases of the inbound marketing campaign in the future, so stay tuned! For now, why not register for a free consultation and get those magic beans growing!
Why not check out this FREE whitepaper on the 'ROI of Social Media'.
