Embracing Technology Into The Marketing Strategy in 2012
Posted by Patrick Murphy on Fri, Jan 13, 2012
2011 was the year when the world stepped up and took notice of social media and it’s marketing potential. All the experts were screaming from the mountaintops: “why haven’t you a Facebook brand page yet?” “Why are you not on Twitter?”… like it was life or death. My guess is, your business is still here even if you didn’t get active in the social space. Contrary to this, however, if you’re a keen business developer then you’re thinking about how your marketing strategy for 2012 will work. If so, then we recommend adding a social media strategy for some low cost, high return benefits.
You can create every brand page on every social network under the sun but you won’t succeed unless you know whom you are targeting and where they hang out. It’s important to know what these people expect and value, and how they present great opportunities to connect.
What’s the social media strategy for your organization?
It’s all about definition. Social networks, smartphones, tablets, gamification, location-based services… they are all reshaping the consumer. It’s a more connected kind of consumer and it’s forcing a change in the way we all do business.
The first thing we would like to do when defining the strategy is to immerse ourselves in the life of a neo-consumer. Consider yourself like a sociologist doing research. It’s about breaching the gap between you and them.
There are so many different social media analysts, researchers, strategists, monitoring tools, etc. that can help provide a lot of this research for you. You just have to know where to look. The first step is accepting that technology needs to be a part of the business strategy from now on, in order to keep up with the evolution of the modern consumer.
Start researching to figure out what the best strategy would be for your organization. If in doubt, contact SiliconCloud today.
Don't forget to check out this FREE whitepaper 'How to Build your Brand with Social Media'.
