B2B Success Through Inbound Marketing: The Proof
Posted by Patrick Murphy on Tue, Jan 24, 2012
Heard the hype about inbound marketing but not sure what to make of it? Well Hubspot have provided us with some very interesting case studies to examine. For example, a joint research project from some MBA students at the Massachusetts Institute of Technology and Babson College discovered that inbound marketing efforts improved sales and performance for their clients.
Want to increase sales leads by 32% per month?
Those taking part in the study used Hubspot inbound marketing software for one year as a part of their marketing strategy. The Hubspot users experienced an average of 32% increase in leads per month during a three-month period. And after one year, they saw 26.4 times more leads, and an overall increase of 13% in traffic. The results all point to one fact: when an inbound marketing strategy is implemented by a B2B marketing team it can play a huge part in the engagement model and help businesses to thrive not only online, but off.
What’s the magic element with B2B inbound marketing?
The crux of the strategy is that if your digital marketing team can produce a variety of inbound marketing campaigns, it will be creating quality industry-specific content that, when organized and indexed correctly, will be crawled by search engines in order to make a site a mecca for buyers or partners who are genuinely interested in what the company has to offer.
An inbound marketing specialist will also know how to optimize this industry-specific content so as to aid organic search and therefore bring in a higher quality amount of traffic and higher quality leads. Inbound marketing also works out in a more cost effective way than outbound or traditional marketing, so it often suits cash-strapped SME’s.
Why not try out our free social media evalution and get off to a good start to your inbound marketing!
