4 Top Online Marketing Mistakes: Avoid At All Costs!
We see these mistakes time and time again. The thing about online marketing is that it’s all about increasing sales and profitability at the end of the day, and if it’s done well, you’ll reach those goals. But unfortunately, some organizations can run into problems. Here are the common mistakes to avoid:
Writing content purely for search engines
It is mind-boggling how many website owners and even “SEO specialists” create content just for search engines. You can recognize it straight away- laced with keywords that have no context, and making the text hard to understand. Focus on the target audience and write for real people.
Link building that becomes spamming
Link building is of course important in the success of any website. If you want to rise up the search engine rankings then link building helps the site get ranked. The vital key here is making sure that links are of good quality rather than good quantity. Spamming does nothing for a site’s reputation and Google is catching on to link spamming anyway. So your site could be blacklisted if you do it.
Letting costs spin out of control
What’s the ROI on your marketing campaign? Have you identified its goals and projected returns? If you don’t have the answers to these questions then the danger is the campaign could end up costing more than you get back. Campaign monitoring helps to keep things under control.
Catering for repeat visitors
When someone visits your website for the first time, they want to learn about what you have to offer. If they are going to return for a second or third visit, they should already be thinking of buying your products and services and should be able to do so with ease. So take advantage of this and make the conversion process easier by including the appropriate CTA’s at every opportunity.
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