Angelina Jolie’s Right Leg Goes Viral on Social Media: Oscars 2012
Whatever the reason for Angelina’s strange behavior last Sunday night at the 84th Academy Awards, it’s certainly gained her some semi-positive PR. By now you’ve probably heard some strange stories about Angie’s right leg taking on a life of it’s own. If you haven’t, do you live under a rock? Whether you’ve heard about the debacle or not, we’re here to remind you that it teaches us a lesson: funny goes viral. It’s that simple.
During recent months tabloids have criticized Angelina Jolie over her “dull” appearance while out on the junket for her new film In The Land of Blood And Honey. The film covers extremely serious subject matter, so we’re not surprised that Angie had quieted her image down during its promotion. Last Sunday night though, she returned to full movie star form, flashing her lashes on the red carpet, but most importantly, flashing THAT right leg. Angelina wore a very daring black high thigh slit gown, and made sure to make the most of it. The 36 year old actress made sure to flash that right leg at every opportunity: and every viewer noticed.
Social media sites buzzing with Angelina Jolie comments
It wasn’t very long before the social network sites exploded with comments on the obvious leg flashing. Some people were incredulous, some mocking, some just finding it amusing. While it’s not all truly positive PR, Angelina knows how to handle it. By the time the ceremony was in full swing and it was time for Angie to present the best adapted screenplay award, it was obvious that news of the attention her leg had received had reached her. As she approached the microphone she took a few long and obvious seconds to pose her right leg in an awkward manner. The move attracted wolf whistles from the audience, and Angelina soaked up ALL of the attention. She wasn’t the only one to make fun of herself, either. The recipients of the award, writers of The Descendants, took the time to poke fun at Angelina’s pose too.
Generating positive PR out of social media
Angelina’s antics have attracted both positive and negative publicity, but all publicity is good publicity, right? For an actress of her caliber, it can’t do too much harm.
The great thing to come out of Sunday’s right leg incident was the viral media. Everyone is talking about Angelina Jolie and her right leg. The leg even has it’s own Twitter account, @angiesrightleg (pictured) which has already amassed over 27,000 followers.
In addition, a tumblr has popped up, encouraging everyone to “strut it like Angelina” and posting all sorts of altered “right leg” images check it out here. Meme’s are being passed around on social media sites like Twitter, Facebook, Pinterest and Tumblr, featuring Angie’s right leg superimposed onto famous art works.
Angelina Jolie’s right leg is a viral sensation. In a Hollywood that is awash with actresses looking for work from studios with decreasing budgets, any extra profile Angie can get can only be a good thing. And that’s where viral media comes in: one evening of funny poses and Angelina has the limelight in most Oscar coverage.
The lesson? Funny sells. Funny goes viral. So start thinking: how can you incorporate some humour into your social strategy?