Google +1 Recommendations Could help you to Close the Loop
Closed loop marketing is all about information. It’s about generating leads for your sales team and creating customers. When combined with strong inbound marketing techniques that draw in potential customers it can be a powerful tool in growing your business.
And now Google have launched a new feature that could improve the effectiveness of your closed loop marketing.
Closed Loop Marketing is all about Information Gathering
The new feature, launched yesterday, will add recommendations to Google’s +1 button that should be on every company’s site. When a user, whether signed in to Google+ or not, hovers over the +1 button they get a dropdown of recommendations. This will help with closed loop marketing because the recommendations will always refer to other pages on your domain or subdomain.
A big part of closed loop marketing is keeping potential customers on your site so you can gather information to build your leads. By keeping the recommendations with your domain, anyone who uses this service will be kept moving within your content. You can then use closed loop marketing techniques to analyze their journey and see what content is creating interest.
Closed Loop Marketing Works Better When Users stay on Site
The benefits for closed loop marketing are even greater if the user is signed in to Google+ because the recommendations are based on their friends. Most people, 90% according to recent research, trust their friends recommendations when viewing anything online. By including their friends’ recommendations Google is actively encouraging users to view another page on your site.
This gives you even greater opportunity to turn that user into a customer. Your other closed loop marketing methods can kick in here too, by making sure your call to actions and landing pages are linked appropriately you can gather more information about the user.
With this new feature Google are giving all businesses a great opportunity to improve the effectiveness of their closed loop marketing. By adding another way for people to link within your site and encouraging them to do so they’re creating many more information gathering opportunities. All you need to do is ensure you’re gathering the information, and closing the loop.
The overall goal for closed loop marketing is to recieve a return on your marketing investmest. The way in which this happens is through the extent and the quality of your analysis. The more effective your adjustments are, the more likely you are to get a return on you inverstment. Download your guide to closed loop marketing now to gain a deeper understanding of closed loop marketing. Click here to download.
Post by: Eoin Keenan