Closed loop Marketing: 5 Critical Questions to Answer in your Content
Closed loop marketing is all about questions. It’s about asking customers questions and building sales data from the answers. But with effective content, closed loop marketing can start by answering questions.
Closed loop marketing works when you entice your potential customers into sharing their information with you. That way you turn a visitor into a potential lead. You can do this by answering these critical questions:
1. What is the Problem?
Content for effective closed loop marketing makes the customer want your product, your customer wants your product because it solves a problem. Even if they don’t know they have a problem, your content needs to let them know.
2. Why does the Problem Persist?
The target for closed loop marketing is to turn a visitor into a lead. For your content to be effective, customers need to engage with it. A few facts, further explaining the problem, will bring them closer to becoming a lead.
3. How will the Customer’s life Improve?
Closed loop marketing works because the customer believes in your content and wants more information. Your content should create a vision of a better future, further encouraging the customer to provide some key closed loop marketing information.
4. How can you Help Solve the Problem?
This is the target for all customers, to have their problem solved. For your closed loop marketing to work customers have to expect their problem will be solved if they take the next step.
5. What should the Customer do Next?
Which brings us to that next step and the ultimate goal of content in closed loop marketing. This is a call to action, directly encouraging the customer to do something, be it read another page, join a mailing list or download a document. For closed loop marketing analysis to work, customers need to be encouraged to share information and this is your opportunity to ask them to do that.
Content plays a huge role in closed loop marketing. Its success may depend on the quality of the analysis of the data. But without effective content, there would be no information for the closed loop marketing analysis. And effective content starts with the answers to these questions.
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Post by: Eoin Keenan