HubSpot: A Beginner’s Guide Featuring Ryan Gosling
Have you heard of HubSpot? Do you know what it does and how it works? Do you know all about things like inbound marketing, SEO and email marketing?
You do? Oh, I see. Carry on then.
For those of you that have a thirst for knowledge and possess common courtesy, you’re in for a treat. This blog is all about HubSpot and understanding what it does, from the perspective of someone that only heard about it for the first time two weeks ago.
What is HubSpot?
HubSpot wants your business to be a veritable Ryan Gosling; people flock to you and all you had to do is be handsome and build your true-love a house. It does this by providing software to businesses so that they can manage their online marketing. So instead of managing your content on different social media sites and using one program for SEO and another for your blog, you have it all in one place.
The idea is to create content people actually want. If you write a Pulitzer Prize-worthy blog such as this one but have no idea how to make it reach people, you’ll never get that lovely gold medal. HubSpot gives you the tools to make sure your content reaches the right people, whether it’s through social media or SEO.
It also offers guidance almost every step of the way. So if you’re posting a new blog, HubSpot will let you know what’s missing from it. Could your blog post do with an image? HubSpot will let you know you’re missing one. Have you forgotten to include meta-keywords that will attract people towards your article? HubSpot to the rescue again.
If all of this isn’t working then HubSpot has the answer for that too. The analytics pages it provides show you what’s working and what isn’t. If the number of views your current blog is getting is half of what you normally receive, then there must be something you can do better. You can see what subject matter is proving to be the most consistently successful and where your blogs are getting the most attention.
The break-down of visits to your site and how they occurred allows you to evaluate your online penetration. Are you getting a lot of visits from direct traffic but next to none from social media? Then it may be time to beef up that Twitter account or get more involved on LinkedIn.
The break-down of statistics by day, week and month also give you an idea of when you your content is most successful. You can see the number of contacts your website has gained and where they found your site from. If it’s a social media site you can break them down further which one contributes the most views and contacts to your site.
Content management systems can be confusing. Sometimes when you sit in front of your computer you can feel like a petrified passenger on a plane being thrown in to the cockpit and told to land the thing. There are just so many buttons and flashing lights that you don’t know which ones press and which one will launch the ejector seat. One of the best things about HubSpot is it’s easy to use. You don’t have to get to grips with every switch, when you can just put it on auto-pilot.
While it might be easy to use, that doesn’t mean there’s no effort involved. You only get out of HubSpot what you put into it. And seeing as this blog is being posted with HubSpot and the huge amount of effort that’s gone into it, that Pulitzer invite will be coming in the post any day now…
SiliconCloud and HubSpot: a match made in heaven. See how it can work for you too.
Post by: Conor Sharkey