Within the past 50 to 60 years, selling has passed through three different eras. In this era of commoditization and complexityselling has become more challenging. Discover how you can identify and engage with customers to win that complex sell.

This excellent whitepaper explains a methodology that can help anyone in sales. This sales approach depends essentially on seeing the sale through the customer’s eyes, and involving the customer in designing a solution to his or her own problems. This approach goes against some standard practices in sales, but those standard practices antagonize customers and build distrust.

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