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Inbound marketing is a style of marketing that focuses on getting found by customers.
It recommends that marketers "publish their way in" (via blogs etc.) in contrast to outbound marketing where they used to have to "buy their way in" (via paid advertisements). |
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We are not saying to stop your traditional marketing. What we are saying is that by mixing your current advertising with inbound internet marketing you can lower your total cost of advertising and increase the effectiveness of you campaign.
We work on the idea that permission or inbound marketing (e.g. appearance in a search engine results page (SERP) at the moment a prospective customer is searching on a term related to your product) is more powerful than interruption or outbound marketing (e.g. TV advertisements that interrupt a person at random who wants to watch the show not an ad). Our products help customers use and measure internet marketing techniques such as social media, blogging, and search engine optimization (SEO). They include a set of tools such as :
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Business blogging and analytics
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Keyword Grader which help you find search engine keywords that are popular, relevant, and are relatively neglected by ones competition
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Link Grader to assess and compare the number and authority of the inbound links that most modern search engines use to generate their SERPs
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Page Grader to offer suggestions for on-page SEO such as length of the title and description in the head of HTML pages, alt tags on images etc.
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Website Grader which compares web sites for SEO qualities, and offers suggestions for improvement