Lead Tracking and Intelligence Tool

The more you know about your customers, the more successfully you can tailor your sales and marketing strategies — and perhaps even your product development. Automated tools can help.

With a Lead Tracking and Intelligence system, allowing users to track leads paths through their sites and capture intelligence about them to help qualify leads and close more sales?

The tool tracks detailed information about every visitor to a website. This information can turn into valuable intelligence when visitors convert to leads. For each potential lead, it tracks the number of visits, the referring source, and details about activities such as commenting and watching webinars. When an individual fills out a form on a users website, all of this intelligence is captured in the lead tracker.

With detailed information about every lead, you will be able to convert more of those leads into sales. You will also be able to use the data to determine which marketing programs, search terms and blog links are driving the highest-quality prospects into your sales funnel.