Social media marketing uses the web and social media tools for communication, connectivity, and keeping brands at the front of customers’ minds. Traditional advertising is not as effective as it once was. We’ve become so accustomed to billboards, commercials, and paid ads that we no longer pay much attention to the message.
Marketing of the future is different. It’s about creating a brand that your customers can connect to, building relationships, increasing trust and giving customers the pathways to interact with your company.
Social media marketing is sharing information, gathering comments, free advertising, word of mouth, networking, and referrals. The nature of Social media marketing allows companies to pull information from many sources, and easily connect to a diverse range of target audiences. Real-time customer feedback increases adaptability and decreases response time.