Top of the Funnel
Are you doing enough to bring visitors to your website and fill the top of your sales and marketing funnel? How are your content creation, optimization and website promotion skills?
Middle of the Funnel
How do you do when it comes to converting traffic into leads and leads into customers? Do your landing pages, conversion forms, email marketing and social media efforts compare?
Do you know what marketing activities are working (or aren't working)? Do you measure your successes and failures?