Europe represents a collection of markets with enormous potential for a U.S. manufacturer. Taken as a whole, the prosperous European Union (EU) is the principal trading partner for the USA and the largest market in the world.
With a population of 500 million people in 27 member countries united in a common market, Europe represents a vast opportunity to sell to potential customers that have tastes, preferences and purchasing power comparable to the USA.
Benefits of Targeting European Markets
- Large population with purchasing power similar to the USA (500 Million people in the EU)
- Similar tastes, preferences, culture as the USA
- Established transportation links between U.S. and European ports facilitates trade
- Value of the dollar is historically low, making US products less expensive for Europeans
The challenge in attempting to sell to so many diverse markets that use different languages, often different currencies, and in some cases different regulatory requirements, is that it requires a customized approach; one size does not fill all. This is where our experience working in these markets and customized sales plans prove to be real assets in streamlining the export process, eliminating the risk of costly mistakes and producing results for our partners in the form of faster and more efficient market penetration.
Keys to a Successful European Sales Program
- International Sales and Marketing Plan tailored to individual countries and target markets
- Defined goals and strategies
- Long-term commitment to market development and customers
An experienced company such as Silicon Cloud that specializes in Europe can facilitate your entry into these highly diverse markets and help ensure long-term success by creating and managing an international sales program tailored to your specific products and competitive advantages.